Craig Kielburger on stage with Martin Luther King Jr IIICraig Kielburger teaching youthCraig Kielburger speaking at a podium
Craig has spent 25 years helping people create lasting impact
"I have travelled the world to work with companies, thought leaders, entertainers, families, educators and youth to help them create a living legacy."


a new movement calling Americans to service, launches at the NFL

Uplifting and uniting communities across America by calling for 100 million hours of service by the 100th anniversary of Dr. King's birth.

Articles by Craig Kielburger

Why the NFL Is a Leader in Social and Corporate Impact

What Taylor Swift, Mark Cuban and Michael Jordan Can Teach Us About Embracing Failure

Follow Craig on Linkedin

Your LEGACY matters

Start defining and building your legacy journey and living your legacy every day
Start Building your Legacy


legacy in action

Martin Luther King Jr III standing with his family in a room

MARTIN LUTHER KING III, Arndrea Waters King & Yolanda king

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Walter Green and his wife sitting down

Igniting Walter Green's Movement of Gratitude

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Now let's talk ABOUT your legacy

Companies + NON-Profits
Allstate logo
Allstate needed a partner to help it create a service-learning curriculum and volunteer programs to empower young people
Microsoft logo
Microsoft built on its legacy of using technology for good by providing digital skills training to youth for social impact
Walgreens logo
Walgreens wanted to find a way to provide resources, supplies, and training programs to educators and students across America
Unilever Logo
Unilever was looking for ways to tie consumer purchases to creating social good and improving outcomes for people in the developing world
Virgin Atlantic logo
Virgin Atlantic was looking for a long-term partnership to further its commitment to supporting education, with a focus on STEM skills and underprivileged communities
CollegeBoard Logo
The College Board wanted to add a service learning model to its Advanced Placement program, allowing students to apply their classroom work to the real world
PBS Logo
PBS needed a partner to create educational and promotional content to support its Well Beings youth mental health initiative
Human rights activist, Nobel Laureate
Read Malala's Legacy Story
Academy Award winning actor
Read Natalie's Legacy Story
Nelly Furtado
Grammy Award winning singer
Read NElly's Legacy Story

get inspired to become a Shameless idealist

Craig hosts the 12-part television series
Shameless Idealists. Watch compelling episodes featuring change makers describing their living legacies.
Magic Johnson
Just as he dominated on the courts, Magic Johnson is an MVP off the courts. He’s passionate about bringing opportunities to disadvantaged neighborhoods and in his role as a leading HIV aids activist. Craig shares why Magic has always been in a league of his own.
Ellen Johnson Sirleaf
Craig Kielburger sits down with the indomitable Ellen Johnson Sirleaf: economist, grandmother, reformer, Nobel Laureate and Africa's first elected female head of state.
Holly & Richard Branson
Together, philanthropists and entrepreneurs, Sir Richard Branson and his daughter Holly Branson, are a force to be reckoned with. Both passionately committed to leaving the world better than how they found it, Craig Kielburger shares why they are true examples of shameless idealists.
Martin Sheen
In a heartwarming conversation with acclaimed actor and activist, Martin Sheen, Craig Kielburger hears about the actor's life's work as a Shameless Idealist.
Reverend Jesse Jackson
From Dr. Martin Luther King Jr. to President Barack Obama, civil rights leader Rev. Jesse Jackson shares his unique perspective on a remarkable historical journey, in conversation with Craig Kielburger.
Nelly Furtado is a Grammy® Award-winning singer-songwriter who inspires legions of fans with her unique sound and style. A global citizen committed to stomping down boundaries to make a bigger impact on the world, Craig shares why Nelly is a shameless idealist.
Al Gore
Former American Vice President and Nobel Peace Prize Laureate, Al Gore speaks with Craig Kielburger about his quest to change the way we view the world.
Betty Williams
Recipient of the Nobel Peace Prize in 1976 for her work as a cofounder of Community of Peace People, an organization dedicated to promoting a peaceful resolution to the Troubles in Northern Ireland, the late Betty Williams shares insights from her life as a leading peace activist.
Craig speaks with world-renowned poet, singer and songwriter, K'naan, about his experience fleeing civil war in Somalia, his rise to fame and using it to spread a message of hope and peace.


Marc Kielburger and Craig Kielburger, whose writing spans over 25 years and have collectively written more than 20 books. Their works delve into the realms of social entrepreneurship, finance, community engagement and the art of building social capital in the modern world.

Here, you'll find ideas and inspirations, each book is a unique exploration aimed at empowering individuals to make a positive impact in their communities and beyond.



Free the Children book cover
Free the Children
Craig’s first book, Free the Children, recounts his remarkable odyssey across South Asia, meeting some of the world's most disadvantaged children and learning the truth behind the headlines.
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Me to WE book cover
Me to We Finding Meaning in a Material World
This New York Times bestseller offers an approach to life that shows us what is truly valuable and will help
re-define the goals we set for ourselves and the legacy we want to leave.
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WEconomy book cover
WEconomy is an international bestseller and a respected guidebook for the next evolution in business. Written by Craig Kielburger, Marc Kielburger and Dr. Holly Branson with a forward by Sheryl Sandberg and an Epilogue by Sir Richard Branson.
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The world needs your kid book cover
The World Needs Your Kid
With a forward by His Holiness the Dalai Lama, this book is a must read for any parents or teachers that offers inspiring lessons from remarkable individuals, committed parents and compassionate children.
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Take Action book cover
Take Action! A Guide to Active Citizenship
Take Action! is a step-by-step guide to active citizenship that equips young people with the tools to make a difference on local, national and global levels.
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Take More Action book cover
Take More Action How to Change the World
Building on the principles of ‘Take Action’, Take More Action is an advanced guide to global citizenship, empowering young people to be world changers around the globe or in their own backyard.
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It Take A Child book cover
It Takes a Child
It Takes a Child is a colourful look back at Craig's adventures in taking global action. Craig takes young readers along on a inspirational and educational journey through South Asia, learning about global poverty and child labor.
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My Grandma Follow Me On Twitter
My Grandma Follows Me on Twitter
A hilarious volume of complaints heard only in the developed world. For each first world problem, the Kielburger's draw on their experience in international development to offer small responses that can make a difference.
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MY LEGACY journey

Craig shares memorable moments from 25 years of legacy building
Tap a legacy for more info
When I was 12, the story of a brave boy in Pakistan fighting against child labor, taught me that you're never too young to change the world.
Craig Kielburger
secondary school
Coming from a long line of educators who instilled the value of education in me from my earliest days, the naming of the school was a humbling milestone.
Disaster Relief in Haiti
I visited Haiti several times after the 2010 earthquake. I was joined by actress Mia Farrow and learned that long-term sustainable development is the only path to lasting change.
Learning from a legend
Oprah taught me the power of mentorship and running a charity like a business to achieve the greatest possible impact on lives.
 The making of WE Day
WE Day started out with a goal of recognizing youth who made it cool to care. It became part of a global movement for hope and change. 
Malala Yousafzai
Malala stood up to the Taliban, and reminded me again that anyone, whether a 12 year old boy named Iqbal or young girl in Pakistan, has the power to change the world. 
Becoming an Author
As a long-time book worm, I learned from an early age that one of the best mediums to help motivate and inspire others is the written word.
Sharing the Legacy of Nelson Mandela
One of the early heroes in my life, Nelson Mandela, shared many lessons about living your legacy in his historic 95-year life. The one that always stuck with me is that he was “a shepherd who led his sheep from behind”. 
Opening a college in kenya
From a few schoolrooms on the plains Kenya’s Maasai Mara region, to a fully accredited college in under 20 years, the opening of WE College showed how impactful sustainable development can be for a community. 
Service Learning 
As important as reading, writing and arithmetic, youth volunteerism and service-learning programming nurture active citizenship.
"I have known Craig for nearly two decades, ever since he was a young boy changing the world. I have been honored to be part of his work over the years."
- Mia Farrow, Actor and Activist
"Craig is one of my heroes. He has positively impacted millions of lives. He has inspired me over the years and helped me contribute in powerful ways."
- Martin Sheen, Actor and Activist
"I first remember Craig coming to my house when I was Vice President inspiring my own children. Many years later, he provided me a platform to inspire the next generation."
Vice President Al Gore,
Nobel Laureate and Statesman
"Craig has worked closely with my family and me. He has served as an advisor, strategic partner and implementer helping advance my parents' nonviolent legacy of peace, justice and equity."
Martin Luther King III,
Human Rights Advocate
"One of my proudest moments was having my daughter Holly and Craig co-author the book “WEconomy” showing how business, when done properly, can be a force for good."
Sir Richard Branson,
Entrepreneur and Philanthropist