Frequently Asked Questions

Craig Kielburger having his book Me to WE read
Craig Kielburger standing on stage with his hand in the air
Craig Kielburger writing on paper
Craig Kielburger teaching youth
What happened to Craig and Marc Kielburger?

Criag Kielburger and Marc Kielburger continue to be leading social entrepreneurs, legacy architects, and movement builders. They are working with leading businesses, foundations and world leaders to build movements for good. They are working with Marth Luther King III to help launch Realizing the Dream. 

What is Craig Kielburger doing now?

Harnessing over 25 years of experience in mobilizing people to make a difference, driving movements to create scalable social change and building mission-driven brands, Craig Kielburger is now sharing his learnings and leading a team that partners with philanthropic visionaries to build movements. 

Craig Kielburger is now working closely with Martin Luther King III and the Drum Major Institute on the Realizing the Dream initiative, among other partnerships and initiatives he is championing.

What is Craig Kielburger's impact over the course of his career?

Through WE Charity’s international projects, Craig Kielburger helped to empower 200,000 students with education, 30,000 women through alternative income programs, and provide over 1 million people access to healthcare and clean water. Domestically, WE Schools programs have supported over 160,000 educators who worked with students to turn the tide on declining civic engagement by inspiring the next generation to support more than 5,000 causes and log 40 million hours of volunteer service.

How is Craig Kielburger changing the world?

Driven by a powerful belief that everyone, no matter where they are born, deserves an opportunity to education and basic life necessities like access to healthcare and clean water, Craig Kielburger and his team partnered with underserved communities across the world to facilitate transformational and generational change. 

What began as a fight against child labor grew into a global movement that worked in partnership to empower communities with the tools and resources to break generational cycles of poverty.

Now, Craig is changing the way we think about legacy, moving beyond traditional, antiquated concepts of legacy that focus on end-of-life decisions. He is helping visionaries, families, and organizations create their own living legacy through a powerful platform to live it every day, including bespoke initiatives, travel experiences, publishing and promoting books, family engagement, events and conferences, awards and scholarships, speeches, school programs, and next gen engagement.

What did Craig Kielburger do about child labour?

In 1995, when Craig Kielburger was 12 years old, he saw a headline in the Toronto Star about a Pakistani child labourer named Iqbal Masih who was killed for speaking out against the carpet industry. In December 1995, Kielburger travelled to Asia to see the condition of child labourers. While there, he met with then-prime minister of Canada, Jean Chrétien. Kielburger advocated for Canadian action on the issue of child labour, making headlines across Canada and internationally.

Kielburger's parents supported the early stages of the organization, which was initially headquartered in the Kielburger family home. The group collected 3,000 signatures for a petition to the prime minister of India calling for the release of imprisoned child labour activist Kailash Satyarthi. Satyarthi won the Nobel Peace Prize in 2014. On his eventual release, Satyarthi said, "It was one of the most powerful actions taken on my behalf, and for me, definitely the most memorable".

Kielburger's charity fundraised for organizations that raided factories and freed children from forced labour situations. Free The Children then began to fund school building projects in Nicaragua, Kenya, Ecuador and India.

How old was Craig Kielburger when he became a social entrepreneur? 

Craig Kielburger's remarkable journey started in 1995 at just 12 years of age. One morning over breakfast, Craig Kielburger was flipping through the newspaper looking for the comics when he was stopped short by a story: Iqbal Masih, a 12-year-old former child slave in Pakistan, had been murdered because he spoke up for human rights. Craig was 12. Iqbal was 12. In that moment, Craig Kielburger was struck by a single and profound connection—except for the happenstance of birth, he could have been Iqbal—and he needed to do something. Craig Kielburger convinced a handful of his Grade 7 classmates that together they could make an impact, and WE Charity was born.

What inspired Craig Kielburger at such a young age?

At the age of 12, Craig Kielburger discovered the story of a boy his own age who was murdered after escaping child labor, which inspired Craig Kielburger to create his first charitable organization “Free The Children”. As a teenage guest on the Oprah Winfrey show, Craig received a spontaneous pledge from Oprah to help build 100 schools. The gift was accompanied by millions in scale-up funding and the extraordinary opportunity to learn from Oprah’s mentorship.

Programs grew to empower 200,000 students with education, 30,000 women through alternative income programs and provide access to healthcare and clean water to more than one million people in Africa, Asia and Latin America.

Why did WE Charity shut down?

Only WE Charity Canada closed. WE Charity USA continues to operate. 

As a result of the COVID-19 pandemic and the challenges from the Canada Student Service Grant, WE Charity Canada made the difficult decision to wind down its operations in Canada. By establishing an endowment that will sustain ongoing WE Charity projects in Kenya, the decision to close the charity would preserve life-saving projects, including hospitals, schools and food security programs.

What books has Craig Kielburger authored?

Craig Kielburger is a New York Times bestselling author who has published 12 books, including the New York Times bestseller Me to We: Finding Meaning in a Material World. He also co-wrote the globally acclaimed book WEconomy along with Holly Branson of the Virgin Group of Companies and his brother Marc Kielburger. This international bestseller serves as a practical guide for individuals and businesses seeking to integrate purpose into the core of their careers and operations. 

Craig Kielburger having his book Me to WE read
Craig Kielburger standing on stage with his hand in the air
Craig Kielburger writing on paper
Craig Kielburger teaching youth