PBS needed a partner to create educational and promotional content to support its Well Beings youth mental health initiative
The Well Beings campaign was created by PBS to address the critical health needs of Americans, particularly youth, through broadcast content, original digital content and impactful local events.
The multi-year campaign brings together partners from across the country, including patients, families, caregivers, teachers, medical and mental health professionals, social service agencies, private foundations, filmmakers, corporations and media sponsors, to create awareness and resources for better health for all.
The critical piece of the initiative was the Ken Burns documentary film titled Hiding in Plain Sight: Youth Mental Illness. The film, which premiered in June 2022, gives voice to the experiences of young people who struggle with mental health challenges and focuses on the importance of awareness and empathy. PBS needed support to promote the film and create educational resources for teachers so they could show the film to students and have meaningful follow-up activities.
The result was the creation of an animated series to promote the Well Beings initiative, along with easy-to-use, science-based tools and actions to help support youth’s social-emotional health and well-being.
The Well Beings Educator Toolkit was made available free to educators, administrators, school support staff, counsellors, social workers, and first responders who work directly with, and for, young people. The components of the Toolkit included lesson plans, professional development, workbooks, discussion guides, arts and performance assets for classrooms, access to helplines and support, and resources to support caregivers’ own mental health needs, each tailored to serve the broader education community.